Pelatihan dan Pendampingan Pemanfaatan Media Sosial sebagai Media Pemasaran bagi UMKM Toko Brilian Busana

Abstrak

This community service was carried out to bridge knowledge about social media as a marketing medium that can influence sales in business, one of which is in helping the Brilian Busana Fashion business to be ready to compete and have a more efficient and targeted marketing system. The service is planned to focus on solutions with a combination of social media platforms that are suitable for use with efficiency that saves resources. The methods used are training and mentoring, especially the use of Facebook, Instagram and WhatsApp as a place for marketing and selling products. Things achieved include good product visualization as an example of goods, a Customer Loyalty system (Repeat Order), more efficient Marketing. With this, going forward, fashion businesses must continue to adapt to follow digitalization, which is expected that all business actors can be literate in technology and utilize it.