Jurnal Pengabdian Masyarakat Dedikasi Mahaputra
type: channel
description: Jurnal Pengabdian Masyarakat Dedikasi Mahaputera Dikelola oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STIE Mahaputra Riau. Terbit dua kali setahun, yaitu pada bulan Januari dan Juli. JUDEMA : Jurnal Pengabdian Masyarakat Dedikasi Mahaputera menerbitkan hasil pengabdian masyarakat di bidang: Pelatihan dan Pemasaran dimanfaatkan untuk pemberdayaan masyarakat, UKM dan masyarakat lokal; Pemberdayaan masyarakat; Akses Sosial; Kegiatan Pengabdian Masyarakat oleh Mahasiswa; Pemberdayaan Masyarakat Daerah Perbatasan; Pendidikan untuk Pembangunan Berkelanjutan; Program Pemberdayaan Masyarakat; Merancang dan Menjangkau Teknologi Tepat Guna bagi Masyarakat.
publisher: Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau
language: id
publication name: Jurnal Pengabdian Masyarakat Dedikasi Mahaputra
items: Implementation Of Incremental Innovation In Traditional Weaving Artisan Groups To Increase Competitiveness In The Digital Era
items: The Role And Challenges Of Human Resources In The Global Era For A Better Quality Of Life (Green Life): An International Webinar As A Knowledge Sharing Platform
items: Pemberdayaan Mitra Instalasi Wifi ”Sp.Net” Melalui Pelatihan Pembuatan Media Promosi Berbasis Canva
items: Pelatihan Manajemen Bandwidth pada Jaringan Pelanggan di SP.NET
items: Penerapan Sistem Pembukuan Sederhana sebagai Solusi Digitalisasi Administrasi Keuangan pada D'Chief Studio Musik Pekanbaru
items: Pendampingan Pencatatan Keuangan Berbasis Microsoft Excel pada UMKM Jasa Persewaan
items: Pendampingan Kepatuhan Pajak bagi Pelaku UMKM di Wilayah Banten
items: Pembimbingan Tata Kelola Manajemen Keuangan dan Pemasaran pada UMKM Kerupuk Doa Ibu Kelurahan Kapau
items: Internalisasi Nilai Kepemimpinan dan Kepedulian Sosial dalam Pengembangan Karakter Anak melalui Project Sosial di Panti Asuhan Assalaam
items: Strategi Bauran Pemasaran 4p Untuk Mendorong Daya Saing Teh Tarik Seroo Di Pekanbaru
items: Pemberdayaan usaha ponsel seluler melalui pendampingan manajemen usaha
items: Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Moro Seneng
items: Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Arema
items: Analisa Metode Pemasaran Digital Marketing Pada Usaha Mofa Handy Craft Kaligrafi & Jam Digital
items: Penerapan Strategi Digital Marketing Dalam Pengembangan Peluang Bisnis Tempe Pak Mif Di Pekanbaru
items: Peningkatan Daya Saing Usaha Melalui Optimalisasi Digital Marketing dan Manajemen Risiko Produk pada Ratu Kosmetik di Rokan Hulu
items: Analisis Swot Dan Rekomendasi Strategi Pemasaran Franchise Fast Food Lokal Bangor Burger (Dumai)
items: Strategi Pemasaran dan Operasional Warung Pecel Lele 51
items: Pemberdayaan Pelaku Usaha Bakso Sebagai upaya Peningkatan Ekonomi Keluarga di Pangkalan Kerinci
items: Pemberdayaan Dan Peran Strategis Wanita Wirausaha Dari Cita- Cita Kartini Hingga Penggerak UMKM
items: Pemanfaatan Iklan Digitaltiktok Sebagai Inovasi Pemasaran Pada Umkm Sate Bundo Batusangkar
items: Pemasaran Digital Sebagai Strategi Pemasaran Pada Cv. Inti Karya Maju
items: Optimalisasi Fitur Whatsapp Business Dalam Meningkatkan Efektivitas Promosi Dan Penjualan Pada Umkm Sarapan Pagi Ibu Sapariah
items: Pelatihan dan Pendampingan Pemanfaatan Media Sosial sebagai Media Pemasaran bagi UMKM Toko Brilian Busana

Implementation Of Incremental Innovation In Traditional Weaving Artisan Groups To Increase Competitiveness In The Digital Era
type: item
description: Traditional Sumatran woven fabrics have noble cultural value and significant economic potential, but local artisans often face obstacles, including limited product variety, slow capital turnover, and a narrow market reach. This cross-regional community service activity aims to apply the concept of incremental innovation as a strategy to strengthen the creative economy among the Songket weaving artisans groups in Lintau (West Sumatra), Sois carried out through an active, participatory approach comprising four main stages: needs assessment (FGD), a zero-waste-based product diversification workshop, branding management, and digital marketing via the internet in Palembang (South Sumatra), and Siak Weaving (Riau), without losing their cultural identity. The implementation is carried out through an active, participatory approach comprising four main stages: needs assessment (FGD), a zero-waste-based product diversification workshop, branding management, and digital marketing via e-commerce and social media platforms. The results of the activity showed a significant increase in artisans' skill in producing derivative products (by 85%), an increase in the efficiency of raw materials through patchwork (by 90%), and an expansion of market access independent of full dependence on mediators. This gradual and consistent innovation has proven to be effective in increasing the income of artisan groups while strengthening the resilience of the traditional weaving creative industry in the cross-provincial digital era.
subject: Articles
  topic: section
subject: Incremental Innovation
  topic: keywords
subject: Traditional Weaving
  topic: keywords
subject: Product Diversification
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Creative Economy
  topic: keywords
creator: Arfah Piliang
creator: Meutia Meutia
creator: Munawar Mukhlish
creator: Masril Masril
creator: Rahma Yulita
rights: Hak Cipta (c) 2026 Arfah Piliang, Meutia, Munawar Mukhlish, Masril, Rahma Yulita (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 181
ending page: 189

The Role And Challenges Of Human Resources In The Global Era For A Better Quality Of Life (Green Life): An International Webinar As A Knowledge Sharing Platform
type: item
description: The rapid transformation of the global environment, driven by technological advancement, sustainability demands, and changing workforce expectations, requires human resources to continuously adapt and develop new competencies. This community engagement activity was conducted through an international webinar entitled "The Role and Challenges of Human Resources in the Global Era for a Better Quality of Life (Green Life)." The webinar aimed to enhance participants' understanding of sustainable human resource management, technological adaptation, green competencies, and employee well-being in the context of global challenges. The activity involved academics, practitioners, students, and professionals from various institutions and countries. The implementation method consisted of preparation, webinar delivery, interactive discussion, and evaluation. The results indicated that participants gained broader insights into the strategic role of human resources in supporting organizational sustainability and improving quality of life through green-oriented practices. The webinar also facilitated international knowledge exchange and strengthened collaboration among stakeholders in the field of human resource management. This activity demonstrates that international webinars can serve as effective platforms for disseminating knowledge and promoting sustainable human resource development in the global era.
subject: Articles
  topic: section
subject: Human Resource Management
  topic: keywords
subject: Green Life
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Employee Well-being
  topic: keywords
creator: Maya Rizki Sari
creator: Ritha F. Dalimunthe
creator: Mega Nisfa Makhroja Makhroja
creator: Ramadani Ramadani
rights: Hak Cipta (c) 2026 Maya Rizki Sari, Ritha F. Dalimunthe, Mega Nisfa Makhroja, Ramadani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 169
ending page: 180

Pemberdayaan Mitra Instalasi Wifi ”Sp.Net” Melalui Pelatihan Pembuatan Media Promosi Berbasis Canva
type: item
description: The Community Service Activity (PKM) entitled “Empowering SP.NET WiFi Installation Partners through Training in Creating Promotional Media Using Canva” aims to enhance partners’ capabilities in utilizing digital technology as a promotional medium for WiFi installation services. This activity was conducted as an effort to support the strengthening of business marketing through the creation of visually appealing and easy-to-manage promotional media. Initial observations indicated that SP.NET partners had not optimally utilized digital promotional media. The promotional materials used were still simple and inconsistent, resulting in less-than-optimal effectiveness in attracting potential customers. The use of a web-based graphic design application was therefore considered a relevant solution to help partners independently produce promotional content without requiring professional design skills. The PKM implementation method included identifying partners’ needs, delivering material on the basic concepts of digital promotion, and conducting hands-on training in creating promotional media using the Canva application. The training materials focused on designing digital posters, promotional banners, and social media content tailored to the characteristics of the WiFi installation services offered by the partners. The implementation of the activity showed that the partners were able to operate Canva and independently produce digital promotional media. The resulting promotional materials had a more attractive and consistent appearance and could be used to support marketing activities. This PKM activity is expected to have a sustainable impact in improving promotional effectiveness and strengthening the image of SP.NET’s WiFi installation services within the community.
subject: Articles
  topic: section
subject: Digital Promotion
  topic: keywords
subject: Empowerment
  topic: keywords
subject: Promotional Media
  topic: keywords
creator: Sintia Darma Pamuja
creator: Noviyanto Noviyanto
rights: Hak Cipta (c) 2026 Sintia Darma Pamuja, Noviyanto (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 163
ending page: 168

Pelatihan Manajemen Bandwidth pada Jaringan Pelanggan di SP.NET
type: item
description: This Community Service Activity (PKM) aims to improve the technical competence of partners in managing customer network bandwidth to be more equitable, stable, and efficient. The main problems faced by partners are uneven bandwidth usage, frequent customer complaints about slow connections, and suboptimal utilization of bandwidth management features on network devices. The PKM implementation methods include an initial survey, theoretical training, hands-on practice in bandwidth management configuration (using the concepts of queue, QoS, and monitoring), and evaluation of training results. The results of the activity show an increase in participants' understanding and skills in applying bandwidth management, which has an impact on improving the quality of SP.NET customer network services. This activity is expected to make a sustainable contribution to partners in improving the quality of internet services.
subject: Articles
  topic: section
subject: bandwidth management
  topic: keywords
subject: internet service provider
  topic: keywords
subject: simple queue
  topic: keywords
subject: training
  topic: keywords
creator: noviyanto yanto
creator: Sintia Darma Pamuja Pamuja
creator: Diesti Hidayani
creator: Agiel Faiz Mufazzal
rights: Hak Cipta (c) 2026 noviyanto yanto, Sintia Darma Pamuja, Diesti Hidayani, Agiel Faiz Mufazzal (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 158
ending page: 162

Penerapan Sistem Pembukuan Sederhana sebagai Solusi Digitalisasi Administrasi Keuangan pada D'Chief Studio Musik Pekanbaru
type: item
description: This community service activity aims to assist D'Chief Studio Musik, a local UMKM in Pekanbaru, in improving financial administration through a simple Excel-based bookkeeping system and facilitating non-cash transactions through QRIS (Quick Response Code Indonesian Standard) payment method. The studio, established in 2008, still used manual bookkeeping on paper and only accepted cash payments, making financial management inefficient and error-prone. The methods used included field observation, interviews with business owners, hands-on training, and direct assistance in implementing Excel-based bookkeeping templates and QRIS. The activities were carried out from October to November 2025, involving six students from Universitas Terbuka under the MK-PM program. The results show that D'Chief Studio Musik successfully adopted simple digital bookkeeping that allows accurate daily income and expense recording, as well as implemented QRIS for faster and more practical non-cash transactions. Additionally, the team provided a member card system and digital promotional posters to support customer retention and marketing. This program is expected to serve as an inspiration for other local UMKMs in Pekanbaru to undergo digital transformation.
subject: Articles
  topic: section
subject: Pembukuan Digital
  topic: keywords
subject: Digitalisasi
  topic: keywords
subject: Studio Musik
  topic: keywords
creator: Yayu Kusdiana
creator: Sri Wahyuni Zanra
creator: Ramadahniel Islami
creator: Serik Liana Br Bangun
creator: Sukma Maharani
creator: Yulia Andriyani
creator: Massarrah Fajriah
creator: Oktavia Divano
creator: Wahyudi Julyan
rights: Hak Cipta (c) 2026 Yayu Kusdiana, Sri Wahyuni Zanra, Ramadahniel Islami, Serik Liana Br Bangun, Sukma Maharani, Yulia Andriyani, Massarrah Fajriah, Oktavia Divano, Wahyudi Julyan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 151
ending page: 157

Pendampingan Pencatatan Keuangan Berbasis Microsoft Excel pada UMKM Jasa Persewaan
type: item
description: This community service activity aimed to strengthen financial recording practices at Sewakursilipat.sda, a micro enterprise providing outdoor equipment rental services in Wadungasih, Buduran, Sidoarjo. The main problem identified was that transactions were recorded manually through a mobile memo application and were not yet separated from personal finances, making it difficult for the owner to evaluate cash flow, profitability, and business sustainability. The activity was conducted through needs assessment, semi-structured interviews, SWOT analysis, business process mapping, and mentoring in the preparation of a Microsoft Excel-based accounting system. The output consisted of a chart of accounts, beginning balance input, general and special journals, ledger, worksheet, income statement, statement of changes in equity, and cash flow statement. The activity showed that a simple Excel-based system can improve the structure, accuracy, and usability of financial information for micro-enterprises. Continued mentoring is recommended so the owner can use the system consistently and develop stronger data-based business decisions.
subject: Articles
  topic: section
subject: Financial Records
  topic: keywords
subject: Microsoft Excel
  topic: keywords
subject: SAK EMKM
  topic: keywords
subject: Community Service
  topic: keywords
creator: Ulfa Puspa Wanti Widodo
creator: Nanda Nanda Wahyu Indah Kirana
creator: Amelia Rahma
creator: Ghaniya Azzahra Zen
creator: Arum Indah Setyarini
creator: Jihan Shafira
creator: M. Akbar Dwi Ferdianto
rights: Hak Cipta (c) 2026 Ulfa Puspa Wanti Widodo, Nanda Wahyu Indah Kirana, Amelia Rahma, Ghaniya Azzahra Zen, Arum Indah Setyarini, Jihan Shafira, M. Akbar Dwi Ferdianto (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 144
ending page: 150

Pendampingan Kepatuhan Pajak bagi Pelaku UMKM di Wilayah Banten
type: item
description: This community service activity aims to increase tax awareness and compliance among Micro, Small and Medium Enterprises (MSMEs) in Banten Province, specifically in Serang City and Tangerang Regency. Many MSME actors still have limited knowledge about their tax obligations, ranging from the obligation to have a Taxpayer Identification Number (NPWP), calculate and report income tax, to understand the Final Income Tax PP 23/2018 regime which provides a rate of 0.5% of gross turnover. This activity uses a participatory education method through direct workshops, mentoring, and tax consultation that is structured and tailored to the real conditions of MSME players in the field. The results showed that after participating in this service, there was a significant increase in participants' understanding of tax obligations by 74%, and as many as 89% of participants expressed their willingness to register their business and comply with tax reporting on time. This activity confirms that tax education carried out in a humanistic, non-intimidating and solution-oriented manner is very effective in building a culture of voluntary tax compliance among MSMEs. The implications of this activity contribute to strengthening the regional tax base and supporting sustainable national economic growth.
subject: Articles
  topic: section
subject: Tax Compliance
  topic: keywords
subject: MSME
  topic: keywords
subject: Tax Education
  topic: keywords
subject: NPWP
  topic: keywords
creator: Benyamen Minggus Melatnebar
rights: Hak Cipta (c) 2026 Benyamen Minggus Melatnebar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 138
ending page: 143

Pembimbingan Tata Kelola Manajemen Keuangan dan Pemasaran pada UMKM Kerupuk Doa Ibu Kelurahan Kapau
type: item
description: UMKM memainkan peran penting dalam pertumbuhan ekonomi. UMKM saat ini menghadapi beberapa tantangan, seperti kesulitan pemasaran, keterbatasan inovasi dan teknologi, serta keterbatasan keahlian pelaporan keuangan. Upaya pengabdian kepada masyarakat sangat dibutuhkan untuk meningkatkan kesadaran akan pentingnya pengetahuan pelaporan keuangan saat ini. Bentuk pengabdian tersebut adalah melalui ceramah, debat dan pendampingan. Berkat kegiatan ini, para pelaku UMKM kini mengetahui bagaimana cara menyusun laporan keuangan khususnya (neraca dan laporan laba rugi).
subject: Articles
  topic: section
subject: UMKM
  topic: keywords
subject: Laporan Keuangan
  topic: keywords
subject: Neraca
  topic: keywords
subject: Laporan Laba Rugi
  topic: keywords
subject: Pemasaran Digital
  topic: keywords
creator: muhammad yusuf
creator: Rahmadi Hidayat
creator: Delfis Afrion
creator: Jonnedi Jonnedi
creator: Masril Masril
rights: Hak Cipta (c) 2026 muhammad yusuf, Rahmadi Hidayat, Delfis Afrion, Jonnedi Jonnedi, Masril Masril (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 109
ending page: 116

Internalisasi Nilai Kepemimpinan dan Kepedulian Sosial dalam Pengembangan Karakter Anak melalui Project Sosial di Panti Asuhan Assalaam
type: item
description: Community service (PkM) is the process of applying the knowledge gained in higher education to provide the widest possible benefit to society. Community service activities should always be oriented towards activities whose benefits and impacts can be felt directly by the community. One form of service that can be done is social service. Therefore, through this social service, we visited the Assalaam Pekanbaru Orphanage with the aim of sharing with each other and also honing the leadership spirit and self-confidence of the orphanage's children. This research uses a qualitative approach. The research method used in this research is field research with data collection techniques through observation, interviews and documentation. The results obtained from this social service activity are that it can strengthen relationships with others, become more sensitive to the social environment, grow self-confident attitudes and hone participants' leadership skills.
subject: Articles
  topic: section
subject: Leadership
  topic: keywords
subject: Self-Confidence
  topic: keywords
subject: Social Service
  topic: keywords
subject: Orphanage
  topic: keywords
creator: Maya Rizki Sari
creator: Siti Hawa
creator: M. Khairul Anam
rights: Hak Cipta (c) 2026 Maya Rizki Sari, Siti Hawa (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 104
ending page: 108

Strategi Bauran Pemasaran 4p Untuk Mendorong Daya Saing Teh Tarik Seroo Di Pekanbaru
type: item
description: This Community Service Program (PKM) aimed to implement the 4P marketing mix (Product, Price, Place, and Promotion) as a strategy to enhance the competitiveness and sustainability of Teh Tarik Seroo MSME in Pekanbaru. The method employed was a descriptive qualitative approach with a participatory model, involving the PKM team directly in problem identification, data collection, and solution formulation in collaboration with the business partner. The results indicate that the implementation of the 4P marketing mix had a positive impact on increasing consumer interest, expanding market reach, and improving perceptions of product quality. Overall, the 4P strategy proved effective in supporting MSME development and competitiveness.
subject: Articles
  topic: section
subject: Marketing mix
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Yayu Kusdiana
creator: Sri Wahyuni Zanra
creator: Nanda Suryadi
creator: Kusdiantoro Kusdiantoro
creator: Dewi Nurjanah
creator: Muhammad Farrel Alanda
creator: Mitha Febriani
creator: Risti Fadilla Paritama
rights: Hak Cipta (c) 2026 Yayu Kusdiana, Sri Wahyuni Zanra, Nanda Suryadi, Kusdiantoro Kusdiantoro, Dewi Nurjanah, Muhammad Farrel Alanda, Mitha Febriani, Risti Fadilla Paritama (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 94
ending page: 103

Pemberdayaan usaha ponsel seluler melalui pendampingan manajemen usaha
type: item
description: Cell phone businesses are one form of Micro, Small, and Medium Enterprises (MSMEs) that have grown rapidly along with the increasing public demand for communication devices and digital services. However, in practice, many cell phone business owners still face various challenges, particularly in business management aspects, such as poorly organized financial records, suboptimal customer service, and low utilization of digital technology for marketing purposes. This article aims to describe a community service program focused on empowering cell phone businesses through business management assistance. The methods employed in this program include observation, interviews, training, and mentoring. The results indicate an improvement in partners’ understanding of business management, the implementation of simple financial record-keeping, and enhanced quality of customer service. This community service activity is expected to strengthen business sustainability and improve the competitiveness of cell phone MSMEs amid increasingly intense business competition
subject: Articles
  topic: section
subject: pemberdayaan usaha
  topic: keywords
subject: UMKM
  topic: keywords
subject: MSMEs
  topic: keywords
creator: ade marzuhlia
rights: Hak Cipta (c) 2026 ade marzuhlia (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 86
ending page: 93

Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Moro Seneng
type: item
description: This study aims to determine and analyze the impact of digital marketing assistance and branding strengthening on improving the knowledge, skills, and abilities of "Bakso Moro Seneng" MSMEs in utilizing digital media as a means of promotion and business development. In addition, this study aims to encourage the implementation of sustainable digital marketing strategies through a participatory approach, so that MSMEs are able to increase their competitiveness and contribute positively to the local economy. The results of the Community Service show that digital marketing and branding strengthening in "Bakso Moro Seneng" MSMEs have a positive impact on improving the knowledge, skills, and attitudes of business actors in utilizing digital technology. MSMEs have become more aware of the importance of digital marketing strategies, content consistency, and the formation of a clear brand identity. This assistance also increases the motivation and self-confidence of business actors to continue developing their businesses sustainably
subject: Articles
  topic: section
subject: UMKM, Pengabdian Masyarakat, Pemasaran Digital, Branding
  topic: keywords
creator: anjly agustriana
rights: Hak Cipta (c) 2026 anjly agustriana (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 81
ending page: 85

Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Arema
type: item
description: This community service program was conducted for the "Bakso Arema" MSME, a culinary business. The main challenges faced by MSMEs are limited digital marketing capabilities, suboptimal use of social media, and the lack of a strong brand identity (Hastuti, 2020). This community service program aims to provide digital marketing assistance, branding strengthening, and simple yet effective business development strategies. The implementation method consisted of observation, interviews, mentoring, and direct implementation. The results of the community service program indicate an increase in MSME knowledge regarding digital marketing and content management (Kotler & Keller, 2016).
subject: Articles
  topic: section
subject: Pemasaran Digital
  topic: keywords
subject: Pengabdian Masyarakat
  topic: keywords
subject: Branding
  topic: keywords
creator: Nadia Febriyanti
rights: Hak Cipta (c) 2026 Nadia Febriyanti (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 76
ending page: 80

Analisa Metode Pemasaran Digital Marketing Pada Usaha Mofa Handy Craft Kaligrafi & Jam Digital
type: item
description: This study analyzes implementation of digital marketing strategies at Mofa Handy Craft Calligraphy & Digital Clock. The research uses a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. The results show that digital marketing is implemented through social media platforms such as Facebook, Instagram to promote products, build brand awareness, and communicate with customers. Visual content, including product photos and videos, plays an important role in attracting consumer interest and expanding market reach beyond the local area. However, the business faces challenges such as limited time, human resources, and the absence of structured digital marketing planning. Overall, digital marketing contributes positively to business development, but strategic improvements are needed to optimize its implementation.
subject: Articles
  topic: section
subject: digital marketing
  topic: keywords
subject: SMEs
  topic: keywords
subject: social media
  topic: keywords
subject: qualitative research
  topic: keywords
creator: muhammad hijri nasution
creator: Jefa Ifarman Lase
creator: Jhendri Syafri S
creator: Muhammad Faisal
creator: Indah Restu
rights: Hak Cipta (c) 2026 muhammad hijri nasution, Jefa Ifarman Lase, Jhendri Syafri S, Muhammad Faisal, Indah Restu (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 62
ending page: 75

Penerapan Strategi Digital Marketing Dalam Pengembangan Peluang Bisnis Tempe Pak Mif Di Pekanbaru
type: item
description: This dedication to examine the implementation of digital marketing strategies in the development of a home-based tempeh business managed by Pak Mif in Pekanbaru City. Food-based MSMEs play an important role in supporting community economic resilience, yet they often face marketing constraints due to limited technological capabilities and a lack of promotional strategies. Using a descriptive qualitative approach, the research data were collected through in-depth interviews with the business owner. The results indicate that the utilization of digital marketing through Instagram, WhatsApp Business, TikTok, as well as marketplace platforms such as GoFood and GrabFood, has a positive impact on increasing business visibility, expanding market reach, and stabilizing daily sales. Digital marketing has also been proven to create new collaboration opportunities with other business actors while improving the cost efficiency of promotional activities. These findings confirm that marketing digitalization is a relevant and effective strategy for food-based MSMEs in enhancing competitiveness and business sustainability in the digital economy era.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Food-Based MSMEs
  topic: keywords
subject: dedication
  topic: keywords
subject: Social Media
  topic: keywords
creator: Rendi Ridwan Saragih
creator: Iqbal Darmawan
creator: Toni Saputra
creator: Yearni Exklesia
creator: Zakiya Azzahra
rights: Hak Cipta (c) 2026 Rendi Ridwan Saragih, Iqbal Darmawan, Toni Saputra, Yearni Exklesia, Zakiya Azzahra (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 49
ending page: 61

Peningkatan Daya Saing Usaha Melalui Optimalisasi Digital Marketing dan Manajemen Risiko Produk pada Ratu Kosmetik di Rokan Hulu
type: item
description: This community service aims to assist "Ratu Kosmetik," a local cosmetic business in Rokan Hulu, in overcoming challenges related to tight market competition and inventory management risks. The problems identified include high promotional costs with unmeasured results and the risk of financial loss due to expired products. The methods used in this activity were observation, interviews with the business owner, and training on digital marketing strategies and inventory control. The results show that the partner has successfully implemented a structured content calendar for social media promotion, utilizing monthly events like "Payday Sales" to increase customer engagement. Additionally, the partner has improved operational efficiency by implementing stricter stock checks to mitigate the risk of expired and fake products. In conclusion, the optimization of digital marketing and inventory management has significantly strengthened the partner's competitiveness and business sustainability.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Cosmetic Business
  topic: keywords
subject: Competitiveness
  topic: keywords
creator: Agung Setiawan
creator: Ali Mardani
creator: Abrar Taufik
creator: Afrinanda Afrinanda
creator: Iwan Kurniawan
creator: Jurida Silaban
rights: Hak Cipta (c) 2026 Agung Setiawan, Ali Mardani, Abrar Taufik, Afrinanda Afrinanda, Iwan Kurniawan, Jurida Silaban (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 43
ending page: 48

Analisis Swot Dan Rekomendasi Strategi Pemasaran Franchise Fast Food Lokal Bangor Burger (Dumai)
type: item
description: This community service activity aims to analyze internal and external conditions of Bangor Burger Dumai using the SWOT approach and to provide practical marketing strategy recommendations to increase competitiveness. The methods used include direct observation, interviews with business owners and employees, distributing questionnaires to customers, and Focus Group Discussions (FGD). Data were analyzed using SWOT analysis supported by IFAS and EFAS matrices to formulate strategic alternatives. The results show that Bangor Burger Dumai has strong internal strengths such as product quality, affordable pricing, and strong local merk identity, but still faces weaknesses in digital promotion consistency and human resource management. External opportunities include the growth of digital marketing and increasing demand for affordable fast food, while threats come from intense competition and changing consumer preferences. Based on the SWOT matrix, several SO, WO, ST, and WT strategies were formulated, focusing on strengthening digital marketing, improving service quality, and enhancing customer engagement. The results indicate that the community service objectives were achieved, as evidenced by increased understanding of marketing strategies by business owners and employees, as well as initial improvements in social media engagement
subject: Articles
  topic: section
subject: SWOT Analysis
  topic: keywords
subject: Marketing Strategi
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Risky Okta Putra
creator: Budi Santoso
creator: Darwan Darwan
creator: Eko Tri Harno
creator: Rahmad Hidayat
rights: Hak Cipta (c) 2026 Risky Okta Putra, Budi Santoso, Darwan Darwan, Eko Tri Harno, Rahmad Hidayat (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 34
ending page: 42

Strategi Pemasaran dan Operasional Warung Pecel Lele 51
type: item
description: This study aims to analyze the marketing and operational strategies implemented by Warung Pecel Lele 51 in order to enhance business competitiveness and sustainability. The research employs a descriptive qualitative approach, with data collected through direct observation, in-depth interviews with the owner and employees, and documentation. The findings indicate that the marketing strategy of Warung Pecel Lele 51 primarily relies on direct marketing through word of mouth, affordable pricing, and a strategically chosen business location. From an operational perspective, efficient raw material management, consistency in taste quality, fast service, and operating hours tailored to customer needs are key factors supporting business performance. Although the utilization of digital marketing remains limited, Warung Pecel Lele 51 has successfully maintained customer loyalty through consistent product quality and reliable service. This study is expected to provide practical insights for small and medium-sized culinary enterprises in developing effective marketing and operational strategies
subject: Articles
  topic: section
subject: marketing strategy
  topic: keywords
subject: operational management
  topic: keywords
subject: culinary business
  topic: keywords
subject: pecel lele stall, MSMEs
  topic: keywords
creator: farazza ananda
creator: mutia maduri
creator: muhaimin muhaimin
creator: masril efendi masril efendi
creator: nurdila novtrianti nurdila novtrianti
rights: Hak Cipta (c) 2026 farazza ananda, mutia maduri, muhaimin muhaimin, masril efendi masril efendi, nurdila novtrianti nurdila novtrianti (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 26
ending page: 33

Pemberdayaan Pelaku Usaha Bakso Sebagai upaya Peningkatan Ekonomi Keluarga di Pangkalan Kerinci
type: item
description: This study explores the entrepreneurial journey of Winarso, a migrant from a modest family background who successfully built the culinary business “Bakso 50” in Pangkalan Kerinci. Growing up in financial hardship and unable to continue his education beyond junior high school, Winarso began working at a meatball shop where he gained valuable skills in food preparation, customer service, and quality control. After several years working as a contract laborer, he and his wife decided to pursue their dream of opening their own meatball business. The early phase of the venture was marked by failure due to an unsuitable location, which resulted in low customer turnout and financial loss. However, instead of giving up, Winarso demonstrated resilience by analyzing the challenges and relocating the business to a more strategic area. This decision became a turning point for the growth of “Bakso 50.” The success of the business is supported by several strategies, including selecting a strategic location, maintaining consistent taste, offering friendly and fast service, managing finances wisely, and introducing menu variations. The business not only improved the economic stability of Winarso’s family but also contributed positively to the surrounding community by providing employment opportunities and stimulating local economic activity. This case study highlights that hard work, perseverance, risk-taking, and the ability to learn from failure are essential factors in entrepreneurial success. It provides valuable insights for aspiring entrepreneurs who seek to build a business from the ground up.
subject: Articles
  topic: section
subject: kewirausahaan
  topic: keywords
subject: pemberdayaan masyarakat
  topic: keywords
subject: strategi pemasaran
  topic: keywords
creator: Gemayel Putra
rights: Hak Cipta (c) 2026 Gemayel Putra (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 134
ending page: 137

Pemberdayaan Dan Peran Strategis Wanita Wirausaha Dari Cita- Cita Kartini Hingga Penggerak UMKM
type: item
description: Women's empwerment and their strategic role in entrepreneurship are increasingly crucial for economic strengthening. This community service program aims to examine R.A. Kartini's ideals of equality and independence for women in their participation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The study results show that women entrepreneurs play a significant role in improving household welfare and economic productivity. However, they still face various obstacles, such as limited access to training, challenges in technological mastery, difficulties in financial management, and limited opportunities to obtain formal financing. This study emphasizes that efforts to empower women in MSMEs require comprehensive support, including capacity-building training, business plan development, marketing network development, and increased digital literacy. Strengthening cross-sector collaboration between the government, educational institutions, industry, and civil society organizations is also essential to creating an inclusive entrepreneurial ecosystem. With this support, women entrepreneurs can become more independent, competitive, and able to sustain their businesses, while aligning with Kartini's vision for inclusive and equitable development.
subject: Articles
  topic: section
subject: UMKM
  topic: keywords
subject: wirausaha
  topic: keywords
subject: peran strategis
  topic: keywords
subject: pemberdayaan perempuan
  topic: keywords
creator: Diajeng Wulandari
rights: Hak Cipta (c) 2026 Diajeng Wulandari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 18
ending page: 25

Pemanfaatan Iklan Digitaltiktok Sebagai Inovasi Pemasaran Pada Umkm Sate Bundo Batusangkar
type: item
description: This community service is carried out as a form of providing an innovative idea and simple development to help increase sales and introduce the Sate Padang Bundo Batusangkar business to all groups so that the business is more prepared for the increasingly modern changes and does not lag behind the changes in the future, and is able to compete with competitors who are more creative and innovative of course also with the existence of Digital Advertising in this modern era. With digital marketing methods such as ad platforms, food vloggers, regional influencers, independent content creation, creation of business accounts on all platforms, visualization of enticing food products. The results achieved include: creating products that are more widely known, ease of consumers in transactions, easily capturing consumers, the use of digital marketing, varied product innovations, and distribution of products that are easily accessible to consumers, soft selling marketing strategies that are in great demand because it is easier to enter the emotions of buyers by doing marketing psychology tricks that most others do not know, so that it becomes a surefire way for businesses to grow and survive in the long term.
subject: Articles
  topic: section
subject: Iklan Digital
  topic: keywords
subject: Strategi Pemasaran
  topic: keywords
subject: Inovasi Usaha
  topic: keywords
creator: Syeira Amanda Cinta
rights: Hak Cipta (c) 2026 Syeira Amanda Cinta (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 125
ending page: 133

Pemasaran Digital Sebagai Strategi Pemasaran Pada Cv. Inti Karya Maju
type: item
description: This community service is carried out to bridge knowledge about digital as a marketing medium that can influence sales in business, one of which is in helping Cv. Inti Karya Maju's business to be ready to compete and have a more efficient and targeted marketing system. The service is planned to focus on solutions with a combination of appropriate social media platforms to use with efficiency that saves resources. The methods used are training and mentoring, especially the use of social media as a place for marketing and selling products. Things achieved include good product visualization as an example of goods, a Customer Loyalty system (Repeat Order), more efficient Marketing. In the era of technology and the ever-developing environment, digital marketing is present. Digital marketing is marketing carried out online with the help of internet media, the same as conventional marketing strategies that have a marketing mix in digital marketing also has various methods to determine the marketing strategy to be used. Digital marketing can also help increase sales with various techniques and tools available in digital marketing media. With this, in the future, retail businesses must continue to adapt to digitalization, which is expected that all business actors can be technology literate and utilize it.
subject: Articles
  topic: section
subject: Digital Marketing,
  topic: keywords
subject: Marketing Strategy
  topic: keywords
creator: Melinda sari
rights: Hak Cipta (c) 2026 Melinda Sari Br. Purba (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 9
ending page: 17

Optimalisasi Fitur Whatsapp Business Dalam Meningkatkan Efektivitas Promosi Dan Penjualan Pada Umkm Sarapan Pagi Ibu Sapariah
type: item
description: UMKM (Micro, Small, and Medium Enterprises) are one of the key pillars of Indonesia's economy as they play a role in increasing income, creating jobs, and empowering the local economy. The breakfast business owned by Mrs. Sapariah in Jambi City serves as a real example of how micro UMKM can survive and grow through appropriate operational strategies and the use of simple technology. However, the predominance of conventional marketing limits outreach and restricts personal interaction with customers. This community service aims to optimize the use of WhatsApp Business as a digital marketing tool to enhance the effectiveness of promotion and sales. The methods employed include discussions, observations, documentation, and the provision of implementable recommendations related to business management and the utilization of WhatsApp Business features. The results of the service show that using features such as catalogs, automated messages, customer labels, and broadcast messages can expand market reach, speed up the ordering process, improve personal interaction with customers, and facilitate communication management.
subject: Articles
  topic: section
subject: UMKM
  topic: keywords
subject: whatsapp business
  topic: keywords
subject: promotion
  topic: keywords
subject: breakfast business
  topic: keywords
creator: ismayani rahma
rights: Hak Cipta (c) 2026 ismayani rahma (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 117
ending page: 124

Pelatihan dan Pendampingan Pemanfaatan Media Sosial sebagai Media Pemasaran bagi UMKM Toko Brilian Busana
type: item
description: This community service was carried out to bridge knowledge about social media as a marketing medium that can influence sales in business, one of which is in helping the Brilian Busana Fashion business to be ready to compete and have a more efficient and targeted marketing system. The service is planned to focus on solutions with a combination of social media platforms that are suitable for use with efficiency that saves resources. The methods used are training and mentoring, especially the use of Facebook, Instagram and WhatsApp as a place for marketing and selling products. Things achieved include good product visualization as an example of goods, a Customer Loyalty system (Repeat Order), more efficient Marketing. With this, going forward, fashion businesses must continue to adapt to follow digitalization, which is expected that all business actors can be literate in technology and utilize it.
subject: Articles
  topic: section
subject: Media Sosial Sebagai Media Pemasaran
  topic: keywords
creator: Rosdiana Silalahi
rights: Hak Cipta (c) 2026 Rosdiana Silalahi (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 1
ending page: 8