Pemberdayaan Mitra Instalasi Wifi ”Sp.Net” Melalui Pelatihan Pembuatan Media Promosi Berbasis Canva

Abstrak

The Community Service Activity (PKM) entitled “Empowering SP.NET WiFi Installation Partners through Training in Creating Promotional Media Using Canva” aims to enhance partners’ capabilities in utilizing digital technology as a promotional medium for WiFi installation services. This activity was conducted as an effort to support the strengthening of business marketing through the creation of visually appealing and easy-to-manage promotional media. Initial observations indicated that SP.NET partners had not optimally utilized digital promotional media. The promotional materials used were still simple and inconsistent, resulting in less-than-optimal effectiveness in attracting potential customers. The use of a web-based graphic design application was therefore considered a relevant solution to help partners independently produce promotional content without requiring professional design skills. The PKM implementation method included identifying partners’ needs, delivering material on the basic concepts of digital promotion, and conducting hands-on training in creating promotional media using the Canva application. The training materials focused on designing digital posters, promotional banners, and social media content tailored to the characteristics of the WiFi installation services offered by the partners. The implementation of the activity showed that the partners were able to operate Canva and independently produce digital promotional media. The resulting promotional materials had a more attractive and consistent appearance and could be used to support marketing activities. This PKM activity is expected to have a sustainable impact in improving promotional effectiveness and strengthening the image of SP.NET’s WiFi installation services within the community.