Pemberdayaan usaha ponsel seluler melalui pendampingan manajemen usaha

Abstrak

Cell phone businesses are one form of Micro, Small, and Medium Enterprises (MSMEs) that have grown rapidly along with the increasing public demand for communication devices and digital services. However, in practice, many cell phone business owners still face various challenges, particularly in business management aspects, such as poorly organized financial records, suboptimal customer service, and low utilization of digital technology for marketing purposes. This article aims to describe a community service program focused on empowering cell phone businesses through business management assistance. The methods employed in this program include observation, interviews, training, and mentoring. The results indicate an improvement in partners’ understanding of business management, the implementation of simple financial record-keeping, and enhanced quality of customer service. This community service activity is expected to strengthen business sustainability and improve the competitiveness of cell phone MSMEs amid increasingly intense business competition