Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Moro Seneng

Abstrak

This study aims to determine and analyze the impact of digital marketing assistance and branding strengthening on improving the knowledge, skills, and abilities of "Bakso Moro Seneng" MSMEs in utilizing digital media as a means of promotion and business development. In addition, this study aims to encourage the implementation of sustainable digital marketing strategies through a participatory approach, so that MSMEs are able to increase their competitiveness and contribute positively to the local economy. The results of the Community Service show that digital marketing and branding strengthening in "Bakso Moro Seneng" MSMEs have a positive impact on improving the knowledge, skills, and attitudes of business actors in utilizing digital technology. MSMEs have become more aware of the importance of digital marketing strategies, content consistency, and the formation of a clear brand identity. This assistance also increases the motivation and self-confidence of business actors to continue developing their businesses sustainably