Pendampingan Digital Marketing dan Penguatan Branding pada UMKM Bakso Arema

Abstrak

This community service program was conducted for the "Bakso Arema" MSME, a culinary business. The main challenges faced by MSMEs are limited digital marketing capabilities, suboptimal use of social media, and the lack of a strong brand identity (Hastuti, 2020). This community service program aims to provide digital marketing assistance, branding strengthening, and simple yet effective business development strategies. The implementation method consisted of observation, interviews, mentoring, and direct implementation. The results of the community service program indicate an increase in MSME knowledge regarding digital marketing and content management (Kotler & Keller, 2016).