Analisa Metode Pemasaran Digital Marketing Pada Usaha Mofa Handy Craft Kaligrafi & Jam Digital

Abstrak

This study analyzes implementation of digital marketing strategies at Mofa Handy Craft Calligraphy & Digital Clock. The research uses a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. The results show that digital marketing is implemented through social media platforms such as Facebook, Instagram to promote products, build brand awareness, and communicate with customers. Visual content, including product photos and videos, plays an important role in attracting consumer interest and expanding market reach beyond the local area. However, the business faces challenges such as limited time, human resources, and the absence of structured digital marketing planning. Overall, digital marketing contributes positively to business development, but strategic improvements are needed to optimize its implementation.