Pemanfaatan Iklan Digitaltiktok Sebagai Inovasi Pemasaran Pada Umkm Sate Bundo Batusangkar

Abstrak

This community service is carried out as a form of providing an innovative idea and simple development to help increase sales and introduce the Sate Padang Bundo Batusangkar business to all groups so that the business is more prepared for the increasingly modern changes and does not lag behind the changes in the future, and is able to compete with competitors who are more creative and innovative of course also with the existence of Digital Advertising in this modern era. With digital marketing methods such as ad platforms, food vloggers, regional influencers, independent content creation, creation of business accounts on all platforms, visualization of enticing food products. The results achieved include: creating products that are more widely known, ease of consumers in transactions, easily capturing consumers, the use of digital marketing, varied product innovations, and distribution of products that are easily accessible to consumers, soft selling marketing strategies that are in great demand because it is easier to enter the emotions of buyers by doing marketing psychology tricks that most others do not know, so that it becomes a surefire way for businesses to grow and survive in the long term.