Pemasaran Digital Sebagai Strategi Pemasaran Pada Cv. Inti Karya Maju

Abstrak

This community service is carried out to bridge knowledge about digital as a marketing medium that can influence sales in business, one of which is in helping Cv. Inti Karya Maju's business to be ready to compete and have a more efficient and targeted marketing system. The service is planned to focus on solutions with a combination of appropriate social media platforms to use with efficiency that saves resources. The methods used are training and mentoring, especially the use of social media as a place for marketing and selling products. Things achieved include good product visualization as an example of goods, a Customer Loyalty system (Repeat Order), more efficient Marketing. In the era of technology and the ever-developing environment, digital marketing is present. Digital marketing is marketing carried out online with the help of internet media, the same as conventional marketing strategies that have a marketing mix in digital marketing also has various methods to determine the marketing strategy to be used. Digital marketing can also help increase sales with various techniques and tools available in digital marketing media. With this, in the future, retail businesses must continue to adapt to digitalization, which is expected that all business actors can be technology literate and utilize it.