Optimalisasi Fitur Whatsapp Business Dalam Meningkatkan Efektivitas Promosi Dan Penjualan Pada Umkm Sarapan Pagi Ibu Sapariah

Abstrak

UMKM (Micro, Small, and Medium Enterprises) are one of the key pillars of Indonesia's economy as they play a role in increasing income, creating jobs, and empowering the local economy. The breakfast business owned by Mrs. Sapariah in Jambi City serves as a real example of how micro UMKM can survive and grow through appropriate operational strategies and the use of simple technology. However, the predominance of conventional marketing limits outreach and restricts personal interaction with customers. This community service aims to optimize the use of WhatsApp Business as a digital marketing tool to enhance the effectiveness of promotion and sales. The methods employed include discussions, observations, documentation, and the provision of implementable recommendations related to business management and the utilization of WhatsApp Business features. The results of the service show that using features such as catalogs, automated messages, customer labels, and broadcast messages can expand market reach, speed up the ordering process, improve personal interaction with customers, and facilitate communication management.